Innovating Product Development

Placeholder copy for layout checks. The store had moved platforms twice in three years and every move lost rankings, redirects and product data. Organic traffic was down year over year and the team had no clear picture of which pages still earned revenue.

Paid campaigns were carrying the store while the organic side eroded.

Placeholder copy for layout checks. We mapped every indexed URL, rebuilt the redirect map and moved the catalogue in one cut-over.

• Full URL inventory and redirect map
• Category and collection page rewrites
• Technical clean-up on templates and schema

Placeholder copy for layout checks. Within one quarter the store recovered every lost ranking and grew organic clicks past the previous high. The numbers below are from Search Console, comparing the twelve months after launch to the twelve months before.