Amber Marie & Co.

Amber Marie & Co. is a boutique selling home décor, gifts, fashion and jewelry, including collections such as MacKenzie-Childs.

We were already managing the store's advertising. The next step was a Shopify storefront that could turn that traffic into more orders, with the brand's personality front and centre.

• Redesigned the Shopify store with a cleaner header and navigation built around the main departments and brands.
• Put video and seasonal merchandising at the top of the homepage.
• Kept the website and ad management under one team, so campaigns and the pages they land on are planned together.
• Moved to a Website-as-a-Service plan for ongoing updates after launch.

Google Analytics, August and September 2026 compared with the same two months of 2025:

• Online revenue: up 30%.
• Online orders: up 39%.
• Performance Max campaigns: about 4x the revenue, from more than twice as many orders.