The challenge
Alpenglow, an outdoor gear and apparel retailer, was struggling with organic search performance.
Despite offering high-quality products and a well-established brand presence, the website was underperforming in search rankings. Limited visibility in search results led to lower organic traffic, impacting online sales and customer acquisition.
What we did
The SEO strategy aimed to:
- Improve keyword rankings for product and category pages.
- Enhance metadata, including optimized title tags and descriptions, to increase CTR.
- Implement a structured content strategy focusing on blog articles and guides.
- Optimize technical SEO, including page speed and mobile responsiveness.
- Strengthen internal linking and schema markup to enhance search engine understanding.
The results
- Total Clicks: Increased to 33K, indicating strong organic traffic growth.
- Total Impressions: Surged to 3.77M, demonstrating higher search visibility.
- CTR: Held at 0.9%, with further opportunities for improvement through content and metadata refinements.
- Average Position: Improved to 24.6, moving closer to first-page rankings.
- Sustained Growth: A noticeable increase in impressions and clicks began in Q4 2024, reflecting the impact of strategic optimizations.
Through consistent SEO efforts, Alpenglow successfully expanded its reach, increased organic engagement, and strengthened its online presence in the competitive outdoor gear market.
+22%
Increase in total clicks
+45%
Increase in total impressions
+43%
Increase in total keywords
